Fuero

Spanish

All work

Identidad

Conversion Web

A loud, simple identity for a store that sells boring things beautifully.

Sistema

Common Goods Co.

APLICACIÓN

Naming, identity, packaging

OBJETIVO

Interaccion

01

El desafío

A new homeware store needed to stand out in a street full of minimal brands.

02

La idea

A heavy black wordmark, a dot that moves around the logo, and packaging you want to carry.

03

El impacto

The tote became the shop's best-selling product in its first month.

#1

best-selling product: the tote

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