All work
Impulso
Pauta
A colourful finance app for teenagers that makes saving feel like a game.
Sistema
Bytes App
APLICACIÓN
Product design, motion
OBJETIVO
Escalar
01
El desafío
Teens downloaded the app and never came back after the first week.
02
La idea
We designed streaks, goals with stickers and a home screen that shows progress at a glance.
03
El impacto
Week-four retention more than doubled after the redesign.
2x
week-four retention
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